Amazon Assets for Conair
Refreshed and modernized the Amazon image stacks for Conair’s Infrared product line, the Infrared Thermal Brush, round styling brush, flat iron, and hair dryer, alongside the Curl Define brushes. Every frame was refined against data: Vizit AI scoring to predict shopper attention and clarity, and PickFu A/B testing to validate real preference before anything went live.
Rebuilt the Infrared Products image stacks around a cleaner, more modern system, benefit-led heroes ("Achieve Long-Lasting Curl Results," "286% More Visible Shine," "Reduces Appearance of Frizz by 62%"), crisp dimension and spec callouts, and infrared-glow product shots that make the technology the hero.
Modernized the Curl Define brush stack with bright, playful lifestyle photography and clear feature diagrams, Continuous Grooves, Dual-Vent System, Mixed Bristles, Compact Size, and the Sectioning Handle, so the design story reads instantly on a small PDP thumbnail.
Ran each concept through Vizit AI scoring to pressure-test hierarchy, legibility, and shopper attention, then reworked type, crop, and callout placement to lift the score on the frames that were underperforming.
Validated the refreshed stacks with PickFu A/B testing, putting old vs. new frames in front of real target shoppers and letting the panel data decide which hero, claim, and layout shipped, so the final image stacks are grounded in preference, not guesswork.
Delivered a cohesive, data-backed system across the Infrared and Curl Define lines that reads as one modern Conair family while giving each product its own clear reason to buy.