Amazon Design for Earth Animal
Led Earth Animal’s Amazon design from concept through execution, building the visual system for the No-Hide line of natural dog chews. The work spans hero image stacks, A+ content, and storefront modules, all designed as flexible, brand-true templates that the production team could duplicate and adapt across current and future SKUs.
Started at the concept stage, translating Earth Animal’s holistic, "Another Way" brand ethos into an Amazon-ready visual language. I established the system’s building blocks: the rustic No-Hide wordmark, the six-color brand bar, slow-baked illustrative icons, and a warm photographic style pairing real dogs with the product, so every asset felt premium and unmistakably on brand.
Designed full mobile image stacks for the product detail pages, sequencing the story a shopper scrolls through: a bold "The Original Rawhide Alternative Dog Chew" opener anchored by the "300+ Million No-Hides Sold" social-proof banner, a "Great For…" use-case checklist, a flavor-selection module, and ingredient and benefit highlights, each frame engineered to answer objections and drive conversion.
Built out the A+ content and comparison modules: the "Looks Like Rawhide, Chews Like Rawhide, Made With No-Rawhide" benefit panel with Easily Digestible, No Bleach / No Synthetics / No Fillers, and Sustainably Sourced callouts; the "A Flavor for Every Pup" lineup running from Chicken to Mango; and the "Sustainably Sourced" process and "Real Ingredients" graphics, giving the brand a cohesive, scroll-stopping presence below the fold.
Designed each module in flexible variations, swapping the hero dog and background between an Australian Shepherd, a Bichon on the couch, and a German Shepherd on grass, so the same layout system could flex across audiences and SKUs while keeping the brand language locked. Storefront and cross-sell modules tied No-Hide back to the wider Earth Animal catalog to reinforce the brand world.
Executed final, pixel-perfect designs and packaged them for handoff, organizing layered files, type and color specs, and clearly structured templates so the in-house production team could duplicate the system and roll it out to new flavors and SKUs without redrawing the design each time, keeping the entire Amazon presence consistent as the line grows.