Jessa Black

Jessa Black

Senior Designer + Art Director

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Digital Design for Kind Patches

Art DirectionDigital DesignBrandPerformance DesignShopify Landing Pages

Drove brand expansion across digital and marketing touchpoints for a fast-moving wellness brand. The work spanned performance ads, email, website elements, product launches, Amazon design, and a steady cadence of new creative shipped every week.

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Produced a high volume of performance creative, including roughly 100 static ads a week alongside email campaigns and website elements. Each batch was built from a shared visual system so the brand stayed consistent across every placement, from a first ad impression to a post-purchase email.

Ran weekly A/B tests and revised ads based on performance, using results to sharpen messaging, layout, and art direction. Treating design as a lever for conversion meant every new round of creative started from a stronger, data-informed baseline.

Designed across the full funnel, covering landing pages, PDPs, and Amazon detail pages. These layouts led with clear benefits and paired friendly typography with bright, confident color to translate dense product science into something approachable.

Handled video editing and AI photography, and art directed in-person photoshoots to build a deep, flexible library of brand assets. Blending AI-generated imagery with real-life photography kept the visual language fresh while controlling production time and cost.

Supported product launches end to end and met regularly with the founders to align on direction, priorities, and brand strategy. This close partnership kept creative output tightly connected to business goals as the product line grew and reached new audiences.