Amazon Design for Pet Honesty
Refreshed Pet Honesty’s Amazon presence into a cleaner, more premium look and feel across PDP image stacks and A+ content. I led with real brand photography and leveraged AI-assisted photography where needed to fill gaps and elevate the system, then created the launch banners and promo assets for the new Cat Squeezables line.
Rebuilt the PDP image stacks in Pet Honesty’s elevated new look, a clean cream canvas, confident serif display type, and a punchy magenta accent, so dense supplement science reads as approachable, trustworthy, and premium at thumbnail size.
Designed the full sequence of conversion modules: a "9 Out Of 10 Cats Love the Taste" claim frame, a "Give One Chew Daily" dosing guide, a "Vetted By Your Vet’s Vet" testimonial, "The Honest Difference" trust icons, "Vital Ingredients" education, and subscribe-and-save and size-upsize offers.
Led with real brand photography and leveraged AI-assisted photography where needed, generating and art-directing supporting imagery so every frame felt cohesive and elevated without waiting on additional shoots.
Built the A+ content as a single, cohesive scrolling story, mixing lifestyle, product, and benefit modules into one branded destination that mirrors the on-site experience and keeps shoppers engaged as they scroll.
Created the launch creative for the new Cat Squeezables line, promo banners and hero assets ("Meet Your Cat’s New Main Squeeze," "Science-Backed Ingredients Meet Cat-Approved Taste") that introduced the creamy lickable supplement and its eight targeted formulas.